Creative Director, Art Director, Copywriter
Cheerwine soda is one of the oldest soda brands in the world and a particular favorite in the southeast. While most soda brands focus on excitement and energy, we discovered a wealth of ownable territory within the notion of “relaxed pleasure.” The multiple taglines go further to establish Cheerwine’s ownership of “chill.” This campaign is just one piece of an integrated program that also included outdoor executions, promotions, events, collateral, merchandise, DM, packaging and guerrilla advertising.