“My professional relationship with Tye goes back to 2011 when we hired him to completely re-brand our company. From this creative genius Clearpath was born. Not only did he design the brand, award winning web site, and marketing materials, Tye continues to lead our company’s marketing efforts. In the past year alone Tye has built us a new cutting edge web site, created several marketing brochures, and developed a new ad campaign. In short Tye is at the top of his game and his timely creative contributions to Clearpath are indispensable.”
Michael Johnson – President, Clearpath
“How do you define the perfect Creative Director for an organization? That would be Tye Fussell. Tye is an extremely talented leader, designer, writer and partner who brings a solid buisness acumen approach to creative solutions. His energy, passion, flexibility and “can do” attitude made it a pleasure to have him on the team. I know that he’d be a great addition to any organization.”
Curt Andrews – CMO, EZCORP
“Tye’s commitment to work that is going to be effective for the brand is second to none. Then add in his attention to detail regarding not only our work but his work as well and you have a perfect collaborative effort. He is an energetic force that made coming into work a pleasure and his creative leadership made everyone want to go the extra miles for him. He is a great manager and organizer that allowed for creative exploration even under the tightest of deadlines. I look forward to working with Tye again and you will too.”
Stephen Baginski – Sr. Designer, EZCORP
“Tye is a creative director who is passionate about his work and never loses sight of even the smallest detail. As his print producer, we worked tirelessly to get everything “just right.” I am extremely proud of the campaigns we did together. On a freelance basis, I am completely impressed by his approach to building a brand. He considers everything – from the product itself, to the parent company, and of course, how to speak to its customers. These things may seem to be common sense, but Tye’s vision is fun, brave and often ends up as art I’d want on my walls. Hire him.”
Keri Farrington – Print Production/Project Manager, EZCORP
“Ridiculously well-rounded and witty is the phrase that comes to mind when I think about Tye. I had the sincere pleasure of working with Tye for six months at EZCORP, collaborating on several different creative projects. Above all, I was impressed with Tye’s ability to create concepts that were fresh and catchy as well as effectively communicating his vision to others. He has an infectious personality and takes extreme pride in his craft. Tye would be a valued asset for any positions requiring ‘out of the box’ thinking and executing tasks in a timely manner. Any employee would be lucky to have Tye to creatively lead a team.”
Amy Tisi – Graphic Designer, EZCORP
“Tye has a fantastic eye and creative mind – He has blown away the competition and really branded our organization like never before!”
Janet Barr – Director of HR, Marketing Committee, Eagle Physicians
“Tye is a “creative” in every sense of the word. Not only does he develop interesting, relevant creative strategy and executions, he relishes the opportunity to challenge established conventions. I had the pleasure of working with Tye on two different projects in different categories with brands in different life cycles. Despite numerous challenges faced in each project, agency and client worked closely together to come up with an end state that everybody agreed on. Tye is a passionate defender of all his work, but will also give you an opinion of what he thinks is best. To top it all off, he’s an extremely bright, well-rounded guy who’s game for an interesting conversation about any topic you can come up with.”
Jeff Elrod – Senior Director, Marketing, Conwood Sales Co.
“Tye is unparalleled in his ability to create unique brand building solutions that get results. I used him several times as a freelancer. Each and every time the ideas that he brought to the table generated unbridled enthusiasm by the client. Web, Print, Integrated, Social Media, OOH… it doesn’t matter with Tye. He hits a home run every time, on time. A true pleasure to work with.”
Jeff Parson, Digital Design Director, BOHAN
“It is a great pleasure to speak well of Tye. He and I started in the same week during a time of great turmoil at the agency. Throughout all that upheaval Tye has been a steady hand as we worked to right the creative department ship. His sense of humor and bottomless creative well, have been a shining star to the whole agency. Tye has handled the biggest and most difficult pieces of business with total commitment, dedication and glowing success. He has also been an effective secret weapon whenever I needed creative juice on another piece of business. He has served selflessly and productively. I am not sure what more anyone could ask.”
John Sowinski – Creative Director, CoyneBeahmShouse
“Tye is an experienced creative. He added real value to CoyneBeahmShouse by driving the creative on several major accounts. When everyone else “zigs,” Tye can be counted on to “zag” into fresh ideas that reflect an understanding of the strategic objective. He is a hard charger to get creative solutions and makes everyone around him better.”
Doug Shouse – CEO, CoyneBeahmShouse
“Tye K. Fussell is a creative hybrid, and I mean that in a positive way. Too often, Creatives stay within their own sandbox focused on a singular Client or (in worst cases) a singular project. Tye is the antithesis of this – he understands Client management and he adds value to the increasingly difficult task of winning and retaining (and sometimes educating) great Clients. Blue sky concepting, precisely focused creative and all things between are Tye’s sweet spot. To say it simply, Tye embodies what all Creatives should – a healthy mix of effective work (e.g. his work gets results, not just awards), business foresight (e.g. agency stewardship) and entrepreneurship (e.g. new “ways in” with consumers and creating revenue). Without question, I’d put Tye on my team – he’s the kind of person you can take into battle with you, debate strategy, then go have a beer.”
Ian Andersen – Account Director, CoyneBeahmShouse
“Tye breathes life into the creative department. His enthusiasm is infectious – especially when a very fun idea is strategically on the money. I may very well have been working “for” him, but it felt much more like working “with” him. He’s the ideal big brother figure for juniors. I certainly learned a lot from him and hope that our career paths will cross again.”
Jolly Heath – Art Director, CoyneBeahmShouse
“Tye is a stellar creative leader. He is a take-charge type of person and was asked on multiple creative teams due to his experience, solutions, and attention to detail. He is a teacher among the group and often fellow teammates would go to him for feedback. I most enjoyed being in a room when he presented work, as Tye is the one to listen to. Tye is a very worldly guy.”
Laura McGuire Culp – Account Executive, CoyneBeahmShouse
“Tye is a great at studying and understanding client needs. He is a dynamic, compelling presenter who strives to produce creative, strategically correct work for every project. His creative direction provides structure and inspiration while also allowing the designer freedom to make creative contributions.”
Emily Henderson – Art Director, CoyneBeahmShouse
“Tye is a great designer/art director. His personal style and wit are a big part of his work. I enjoyed collaborating with him at JWT. He also sold me a motorcycle, which was amazing – a VIRAGO!!! yeah baby!!!”
Doug Jaeger – Partner at JaegerSloan, Inc.
“Tye is tireless in his desire to find new ways to talk about and share ideas. This became evident when we worked together at JWT, predominantly in the realm of TV and print. He’s also a very nice and fun guy to work with.”
Brian Connaughton – Group Creative Director, Erwin Penland
“Tye was hugely popular at JWT and a true go-to resource. He is the kind of creative who pretty much can handle any kind of assignment, and the CD’s knew that. Reliable and detail oriented.”
Kristina Backlund – Creative Director, JWT
“Tye Fussell is the man. A great creative mind, a great person, a real mensch. I’m a very picky writer, Tye was one of two Art Directors I chose to work with while at the Portfolio Center in Atlanta, GA. Ever since I left school I have been waiting for another opportunity to work with him, but nothing has materialized yet, hopefully one day, one day. Two thumbs way up for Tye. Don’t miss this Blockbuster.”
Michael Gorelic – ACD, Leo Burnett