ABOUT TYE
Tye Fussell is an award winning Creative / Art Director with a passion for strategy and big picture thinking. Over the past 20+ years Tye has learned to achieve success through all facets of marketing and advertising resulting in building many successful brands and subsequent campaigns for clients big and small. Tye likes getting inside the head of the target audience, understanding their mindsets and what motivates them. Throw in a dose of respect for your audience and what you end up with is a brand advocate. Tye’s work has won scores of awards over the years and more importantly, it has consistently exceeded the expectations of his bosses and clients. Ultimately, Tye’s mission is to create work that is smart, beautiful and above all, effective.
Beyond that, Tye a father, musician (mostly drums), world traveler, vinyl record collector, mountaineer, motorcyclist, dog nut, hot sauce craftitioner, amateur photographer, philosopher, film lover and avid reader with an undying curiosity for just about everything. DIG IT!
CAPABILITIES
Integrated campaigns, branded content, responsive web design, Email marketing, social media campaigns, WordPress, UX/UI, apps, broadcast, print, outdoor, promotions, direct mail, branding and identity, collateral, presentations, relationship marketing, total brand cultivation, leadership.
TYE'S RESUME
EXPERIENCE
ADLAB, Austin – Owner, Creative Director
Clients: Clearpath Global, Clearpath Alerts, Clearpath EPM, Elliptic, EZCORP, Mozido, Mozido Payease, Red Canyon, Red Scope, Ridecell, Thousand Petals, vCHAIN Analytics
EZCORP, Austin – Creative Director
Brands: EZ PAWN, EZ MONEY, Value Pawn, Cash MAX, Easy Pawn, , Pawn Plus, Cash Converters US, Cash Converters Canada, Easy Cash Solutions, Premier Pawn, USA Pawn, Jerry’s Pawn, maXit Pawn
Big Mental, INC, Austin – Partner, Executive Creative Director
Clients: John Deere, Easy Bee, Injection Scan, Island Benefits, BidStage Construction Network, Werd, Easy Street
Greenlight Brand Agents, Greensboro – Partner, Creative Director
Clients: Eagle Physicians, Clearpath Global, Pest Management Inc., Victory Junction, Greensboro Radiology, Canopy Partners, Triad Internal Medicine Associates, Foster Friends of NC, Wake Forrest – Brenner’s Children’s Hospital, TIMA Wellness
CoyneBeahmShouse, Greensboro – Vice President, Associate Creative Director
Clients: Primo Water, Scotts Lawn Care, Hanes, Mt. Olive Pickles, Dupont, Doral, Southern States, Cheerwine, Belgard, American Snuff Co., The United Way
The Creative Circus, Atlanta – Instructor
Courses Taught: Team Concepting, Copywriting, TV
JWT, New York City – Art Director
Clients: Qwest, iPlanet, Lipton Iced Tea, Lipton Brisk, Listerine, Schick, Kelloggs, Bermuda Tourism, Smirnoff Vodka, Smirnoff Ice, Baileys Irish Cream, J&B Scotch, Merrill Lynch, Dominos, Sun Microsystems