Print Campaign

Creative Director, Art Director, Copywriter

Traditionally, the world of medical advertising tends to fall into one of three buckets. Quality of care, doctor expertise and state-of-the-art equipment. This award winning campaign for Eagle Physicians focuses on the patient instead by presenting insightful tips and solutions on how to keep the community healthy with the notion that we are all in this together. The “Stay Healthy” tagline further communicates Eagle’s desire for the community to be smart about their health and in essence, stay out of their offices. This refreshing stance positions Eagle as selfless local experts and each ad is signed by an Eagle doctor who represents one of Eagle’s twelve specialty branches.

Website

Creative Director, Art Director, UX/UI Designer, Copywriter

Your relationship with your doctor is an intimate one. So why are most doctor group websites intimidating, sterile and hard to navigate? This award winning website presents a warm, comfortable environment that welcomes the user into a familiar landscape; a virtual doctor’s office. This intuitive approach helps this huge site feel small and manageable.