ACD, Art Director

Southern States is a farming co-op with over 2,200 locations in 14 states. Each location caries everything a farmer might need, from seeds and fertilizer to livestock medication and industrial equipment. Think Home Depot for farmers. While Southern States is super well known by farmers, it wasn’t understood what made them different from their competition. This campaign was part of an effort that helped them understand where they excelled and helped create a renewed sense of pride in addition to moving product.

Copy:

CRIME SCENE DO NOT CROSS: This idyllic landscape conceals an awful secret. Just below the surface, low soil PH is starving pasture grasses of the nutrients your livestock needs. Luckily it’s not too late. 1-800-281-1000

DANGER ZONE: The boundary between regions is obvious on a map, but not always in your fields. Pests, diseases and soil issues in these transition zones can be double that of any single region alone. But no one has to farm alone. Call us at 1-800-281-1000 for help.

CONDEMNED: Though it appears perfectly healthy, this field has been deemed derelict. Reasoning is as follows:

• Inundation with greenfly, mites and root parasites that will damage this year’s crop.

• Creating the foundation for multi-year harm. It doesn’t have to be this way with help from your local Southern States Growmaster trained professionals. Call 1-800-281-1000 for comprehensive pest and disease treatment, management and prevention