Print Campaign

Creative Director, Art Director, Copywriter

The American Snuff Company approached us to launch a brand extension for Winston in the moist smokeless tobacco category. They gave us the name brand and I led the team that came up with the rest. Packaging & package design, product innovation (the categories first new cuts in 40 years), POS, website, DM and the print campaign.[/font_style]

Package Design

Creative Director, Designer

As we were exploring possible package designs for Winston Smokeless, we had all the designers and art directors from the agency on the project, as well as several freelance teams from the U.S. and Great Britain. We amassed well over 100 designs and presented fourteen of them to the client. They selected three to go into testing. As fate had it, I personally designed each of the three.