We knew we had to hold to high standards for a website bearing the name “Woz.” Not only did we want it to look great, but we also aimed to keep users engaged through storytelling, motion graphics, key brand differentiators and CTAs with the goal of signing up loads of new students.

The user experience starts in 1977, with the origin of the personal computer and takes users on a journey though the advancement of Graphic User Interfaces (GUIs). As users scroll, they learn what makes Woz U unique while playing out major GUI milestones through the decades and into the future.

The cool thing is all animation is completely at the whim of the user as each GUI builds itself based off user scrolling, communicating that the future is in their hands.

We discovered that Woz U has three distinct pillars that set it apart; continuing education for free with “Woz For Life,” personalized learning based on real employer needs and getting students job market ready at light speed. The spots below each focus on one of these pillars.

Believe it or not, we had almost no budget for this and were able to complete these three spots and get them broadcast ready for under $5,000. Mostly because we didn’t have to pay for the man himself, Steve Wozniak. DIG IT!

With the goal of being industry wide thought leaders, we flood LinkedIn, Instagram, Twitter and Facebook with original content for both paid and organic social media postings. Here’s an itty-bitty sample.

These Program Slicks are used by Woz U admission reps to share with potential students at events or in person at their Phoenix campus. We made a whole bunch of these. Here’s an example of one.

Woz U leadership wanted a high impact cards, so we created these plastic cards that showcase the cardholder’s information written in real, actionable code. Cool! Even cooler, once Wozniak saw these, he demanded one of his own.

Creative Director, Art Director, Copywriter

Woz U is an online and on campus coding bootcamp and tech school. Founded by and named after Steve Wozniak, Co-Founder of Apple and inventor of the personal computer.

As creative director for Woz U, I managed the creative side of the brand in its entirety. This includes websites, landing pages and development, blogs, Email campaigns, social media campaigns, TV spots, print ads, posters, direct mail, press releases, events, collateral pieces and even business cards.