ABOUT TYE
Tye Fussell is an award winning Creative / Art Director with a passion for strategy and big picture thinking. Over the past 20+ years Tye has learned to achieve success through all facets of marketing and advertising resulting in building many successful brands and subsequent campaigns for clients big and small. Tye likes getting inside the head of the target audience, understanding their mindsets and what motivates them. Throw in a dose of respect for your audience and what you end up with is a brand advocate. Tye’s work has won scores of awards over the years and more importantly, it has consistently exceeded the expectations of his bosses and clients. Ultimately, Tye’s mission is to create work that is smart, beautiful and above all, effective.
Beyond that, Tye a father, musician (mostly drums), world traveler, vinyl record collector, mountaineer, motorcyclist, dog nut, hot sauce craftitioner, amateur photographer, philosopher, film lover and avid reader with an undying curiosity for just about everything. DIG IT!
CAPABILITIES
Integrated campaigns, branded content, responsive web design, Email marketing, social media campaigns, WordPress, UX/UI, apps, broadcast, print, outdoor, promotions, direct mail, branding and identity, collateral, presentations, relationship marketing, total brand cultivation, leadership.
TYE'S RESUME
EXPERIENCE
ADLAB, LLC, Austin – Owner, Creative Director
Creative shepherd of a variety of national and global clients resulting in smart, relevant beautiful and effective marketing that excites people. Lead and develop B to B and B to C content and design for websites of all sizes and functionality, mobile apps, lead gen form integration, social media campaigns, email campaigns, broadcast media, video content, production and editing, learning management systems, motion graphics, print advertising, newspaper and outdoor advertising, collateral pieces, direct mail, retail signage and trade show booth design, presentations, logos, branding and identity.
Clients: Ridecell, EZCORP, Elliptic, World Systems Solutions, Clearpath Global, Clearpath EPM, CZG Marketing, Red Canyon, RedScope, Mozido, Mozido Payease, Thousand Petals Yoga, vChain Analytics, SEP Safety Institute, Automotive Solutions, Seva Learning, Newman Residential Group, Streamline Services, Traditional Family Law
Clearpath EPM, Fort Lauderdale, FL – Partner, CMO, Board Member
An ongoing essential contributor to the Clearpath team of brands since its inception in 2011 when we created Clearpath’s brand identity including their name and logo. I also designed the brands’ award winning websites and marketing materials and continue to lead Clearpath EPM’s product designs (mobile and desktop apps, online courses) ad campaigns, social media marketing and collateral materials.
Blue Anvil Marketing, Austin – Creative Director
I was hired to build and grow this full-service education focused niche agency with offices in Austin and Phoenix. Concurrently, I lead the creative team delivering unique all-new websites, landing pages social media campaigns (paid and organic), email campaigns, TV and radio spots, print and newspaper ads, poster design, direct mail, video production, event marketing, press releases and collateral pieces. I also managed several partnerships that included marketing agencies, PR firms, internal and external development teams and video production teams.
Clients: Woz U, Southern Careers Institute, DesTech, Northern Arizona University, University of the Potomac, New Jersey Institute of Technology, Southern California University
EZCORP, Austin – Creative Director
I was brought in to lead, build, grow and manage in-house advertising and design teams supporting all creative efforts for over 12 international retail, pawn and financial service brands as well as leading all internal corporate communications. Responsibilities included creatively shepherding each brand, directing, creating and developing strategy, creative direction, art direction and copywriting for ever-evolving in-store promotional signage, collateral and graphics, out of store advertising (posters, newspaper, radio, DM, outdoor), websites, social media management, logo design, interior design and exterior store signage.
Brands: EZ PAWN, EZ MONEY, Value Pawn, Cash MAX, Easy Pawn, , Pawn Plus, Cash Converters US, Cash Converters Canada, Easy Cash Solutions, Premier Pawn, USA Pawn, Jerry’s Pawn, maXit Pawn
Big Mental, INC, Austin – Partner, Executive Creative Director
Lead agency design, UX and UI teams for mobile and responsive web app design and development.
Clients: John Deere, Easy Bee, Injection Scan, Island Benefits, BidStage Construction Network, Werd, Easy Street
Greenlight Brand Agents, Greensboro – Partner, Creative Director
Leader of all things creative (Copywriting, Art Direction & Design for print ads, newspaper ads, outdoor, UX/UI, brochures, direct mail, corporate identity, logo design, etc.) and partner in everything else.
Clients: Eagle Physicians, Clearpath Global, Pest Management Inc., Victory Junction, Greensboro Radiology, Canopy Partners, Triad Internal Medicine Associates, Foster Friends of NC, Wake Forrest – Brenner’s Children’s Hospital, TIMA Wellness
CoyneBeahmShouse, Greensboro – Vice President, Associate Creative Director
I managed a staff of eleven creatives while working with account team to discover strategy and planning for the entirety of online and offline (web, TV, radio, print, newspaper, DM) advertising & engagement/relationship marketing efforts for multi-million dollar consumer packaged goods brands.
Clients: Primo Water, Scotts Lawn Care, Hanes, Mt. Olive Pickles, Dupont, Doral, Southern States, Cheerwine, Belgard, American Snuff Co., The United Way
The Creative Circus, Atlanta – Instructor
I clutched young minds in my bare hands. And then I molded them.
Courses Taught: Team Concepting, Copywriting, TV
JWT, New York City – Art Director
Art direct, design and conceive print, outdoor and broadcast campaigns & collateral for some of the world’s largest and most recognizable brands.
Clients: Qwest, iPlanet, Lipton Iced Tea, Lipton Brisk, Listerine, Schick, Kelloggs, Bermuda Tourism, Smirnoff Vodka, Smirnoff Ice, Baileys Irish Cream, J&B Scotch, Merrill Lynch, Dominos, Sun Microsystems